Collection: Foundations of PR - Ida Boeva

Press Release

Mind - Press Release

16 February 2018





Mental Health is seen as a dark topic, in order to change this view Mind City, Hackney, and Waltham Forest is launching “Breathe Again”, a campaign aimed at creating a lighter conversation on the topic.

Beginning in May 2018 breathing spaces will begin opening around the three areas, these will include designated benches in parks, as well as tables at coffee shops and restaurants with a blue tablecloth.

Many local business such as Indigs Bakery, Frankie&Bennies and Black Cat Cafe have already joined the campaign.

Local councils are also on board offering to turn enclosed spaces, such as Round Chapel in Hackney, into quiet communal breathing spaces for a short period of time.


The main messages of the campaign were summarized by Mind CHWF Head of Communications, Lea Bellini “In the three minutes it takes you to complete a task you will have taken around 45 breaths.

You don’t think about those breaths because they come naturally.

In our daily lives we perform many tasks that feel ordinary, however, for the vast majority of people with mental health issues these same tasks become difficult.

Mind City, Hackney and Waltham Forest’s new “Breathe Again” campaign invites you to step outside the world, into a breathing space, and take a minute for quiet reflection.”


The “Breathe Again” campaign is based on social principles, but also on scientific evidence that physical activity releases endorphins, which relieve pain and help with relaxation.

This fact, backed up with statistics that show that a 20-30 minute walk a couple of days a week can enhance self-esteem and even combat depression, were the guiding factors to the walks and meditation classes that will be organised during the campaign in local parks such as Hackney Downs.


For years Stephen Fry, the president of Mind, has been open about his disease and his struggles, raising awareness about the issues of mental health.

He has been quoted, “It’s rather splendid to think of all those great men and women who appear to have presented symptoms that allow us to describe them as bipoloar.”

The “Breathe Again” campaign is largely influenced by his desire to create a safe space for discussing the topic of mental health issues.


Mind City, Hackney and Waltham Forest’s “Breathe Again” is created to open a discussion about the issues at hand.

The breathing spaces are for everyone, to raise awareness for some, to provide a safe space for others because 1 in 4 suffer from mental health issues.

“Breathe Again” is tailored as much towards them as it is towards the other 3 out of 4.


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For further information and campaign materials, please contact Bubbly PR at



  • Research shows that a person takes between 12 and 20 breaths during resting heart rate.
  • Statistics on walking and self esteem were taken from Mental Health’s study “The impact of physical activity on wellbeing” as well as from Walking for Health’s study “Walking Works.”
  • Statistics on physical activity and stress relief come from Clinical Psychology Review, February 2001, article titled “Effects of physical exercise on anxiety, depression, and sensitivity to stress: A unifying theory.”
  • Mind provides support to all people with mental health conditions. Their ethos is “We won’t give up until everyone experiencing a mental health problem gets support and respect.”
  • to find out more information.


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